November 11th, 2015

Week 3 – Research and Ideation

By mary

Welcome to week 3 for the online learning innovation lab.  Our job this week was to continue coming up with ideas, one of which we will choose for a 4-week prototyping and validation phase.  While the week had a few expert and custdev conversations sprinkled throughout, a lot of it was heads-down research and product ideation.IMG_2138-1024x768A lot of ideas have fallen to the cutting room floor, but we ended the week with six concepts to examine and refine.  We might not end up using any of these ideas, but these six ideas are where things stood as of last Friday:


week3_interactive_slide_share“Interactive Slideshare”

Online learning suffers from two big problems:

It is either boring, or prohibitively expensive to produce.  People enjoy live conferences, however, especially when the talks are made interactive.  Could we make online content both more interesting and cheaper to produce?  “Interactive Slideshare” imagines an online platform where recorded talks from existing medical conferences could retain that interactivity.  For example, imaging watching a talk from a conference you missed. When the speaker pauses to ask the audience a question, the video would stop for you to answer. Then you can immediately see how your answer compares to the audience as well as to the speaker. If you scored well, you would get CME credit.

Some of the big risks:

- Would we need to create our own interactivity platform on top of powerpoint, or could we leverage a technology like PollEverywhere?

- Would conference organizers and speakers be willing to share their content?

- Would people be willing to pay for a subscription or access to specific content?

“Mayo Talk”

week3_mayotalk-1024x653There isn't a way to learn, connect and share knowledge with medical peers online that's engaging. Could this be done with video chat?  Webinar tools like Webex, Gotomeeting, and Adobe Connect already exist, but is there an opportunity to: 1. build community and 2. create an effective asynchronous experience?

The platform could support case study walkthroughs, roundtable discussions, "ask me anything" interviews.

Some of the big risks:

- We can excite practitioners to have discussions online

- We believe that users will make time to engage online

- We believe there will be no browser capabilities

- We believe that experts are willing to openly share their knowledge

“Interactive News”

week3_virtual-case-e1444267136190What if you could have a lightweight way to get relevant breaking medical news that was more engaging and educational?  “Interactive News” imagines an SMS-based experience that gives you targeted medical news in the form of an interactive scenario rather than an article.  For example, if the American Health Association released new guidelines on treating SVT, interested parties would get an SMS prompt on their phone to start a “virtual patient” scenario where they have to treat a patient according to the new guidelines.  They would be given background information, prompts to make decisions, and feedback on choices.

Some of the big risks:

- Cost-effectively staying on top of medical news and converting them into relevant and engaging scenarios

- Offering enough value that people are willing to subscribe to the service.


week3_beat_expert_sim“Beat the Expert Sim”

Practicing health care professionals often struggle with the ability to get evaluative feedback on their clinical decision-making. This is especially true for those in small practices where peer and expert advice and counsel are less obtainable due to time restrictions or practice size.  “Beat the Expert Sim” allows healthcare providers to view others performing relevant clinical practice in a simulation setting. They can provide realtime feedback on that care while watching the video, and then compare their feedback to peers and experts.

Some of the big risks:

- Coming up with premium features that people will pay for

- Viewer will be able to access all the information that they need in order to make those judgements - for example, the vital signs, temperature

- Enough content is being created that users will continue to be engaged

“All Things Considered”

At the point of care practitioners have the ability to find answers at their fingertips. Answers are great, however, a huge part of learning for a health care providers is being able to ask the right questions to their patients, other people on their team and themselves. Providing a level of expertise to your patients and to the rest of the team is being able to ask questions that could uncover aspects of the patient’s symptoms that would otherwise be left uncovered. ‘All things considered’ is a tool that alongside point of care would prod practitioners to ask themselves the tough questions. It is a simple format where the doctor or NPPA would scan questions to jog their thinking and perhaps even ask the patient additional questions. Imagine it as an expert mentor in your pocket asking you ‘Are you missing anything here?’

Some of the big risks:

- Getting doctors time to give us these questions

- We can have this as a plugin / alongside AME

- This can be a stand alone product without a point of care repository like AME or Up-To-Date

- NPPAs and Physicians will like this information enough to pay for it

“Case Journal”

Journals, though rich in content can be overwhelming for the busy and stressed healthcare provider. Being able to find the time to search for the information in journals that is relevant to your practice is time consuming. We heard that people love having access to information that is relevant to their practice.

We also learned that people enjoyed spending time reading content that is relevant and thought provoking, but don’t want to read all the content. Case Journal is a newsletter that provides physicians and NPPAs with content from academic and medical journals that is directly related to their practice. We use their cases they see with their patients as the foundation, on which we build our algorithm to find relevant articles. NPPAs and doctors subscribe to their personalized newsletter with abstracts and summaries of relevant articles that is delivered to their inbox on a monthly basis.

Some of the big risks:

- Real time access to EHR/patient cases to scrape for cases seen in the physician or NPPA's practice

- We can sell this as a library service to health institutions

- We believe targeted content is a compelling value proposition to the health practitioners

In Conclusion

None of these ideas are perfect, and we might find that during week 4 we nix all six of them.  However, our mission is not to spend months agonizing over ideas, but rather to pick a good starting point and start testing and thus learning.  We believe that success lies outside of our heads.

Next week we will poke hard at these ideas, come up with a few more, prioritize the best ones based on our filters (see our priorities from blog post #1) and ultimately choose the first concept to test.

Please share your thoughts, ideas, and encouragements!

Tags: Ideation, Weekly Updates

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