Oct 23, 2017

Weekly Highlights October 22 2017 - Mayo Clinic in the News

By Shawn Bishop, Senior Communications Specialist @shawnbishop
Summary of major media coverage for this week Oct. 22 2017 Covered this week - ""Doctors fear mental health disclosure could jeopardize their licenses", "America's 'silent killer' is still out of control: Here's how to stop it", "New therapy at Mayo Clinic helps cancer patients keep hair", "Harmonicas help transplant patients learn to breathe again" and "Who's Most at Risk of Head Injury in Youth Football?"       STAT Doctors fear mental health disclosure could jeopardize their licenses by Leah Samuel Medicine is grappling with rising levels of physician burnout, one of the factors driving high rates of depression and suicide in the profession. Now, a new study shows, those concerns break down along geographic lines — and in those states whose licensure applications ask the most sweeping questions about mental illness, physicians are most likely to be reluctant to seek treatment. The problem lies in how they ask, said Mayo Clinic professor and internist Dr. Liselotte Dyrbye, who led the study. “In some states, the question is really broad, as in, ‘Have you ever been treated for a mental health condition?'” she said. “It’s simply not a fair question.” Reach: STAT covers the frontiers of health and medicine including science labs, hospitals, biotechnology board rooms, and political back rooms. Hosted by The Boston Globe, STAT has more than 603,000 unique visitors to its web site each month. Additional coverage: Doctors Lounge,  Becker’s Hospital Review Previous coverage in October 13, 2017 Mayo Clinic in the News Weekly Highlights Context: Despite growing problems with psychological distress, many physicians avoid seeking mental health treatment due to concern for their license. Mayo Clinic research shows that licensing requirements in many states include questions about past mental health treatments or diagnoses, with the implication that they may limit a doctor's right to practice medicine. The findings appear in Mayo Clinic Proceedings. “Clearly, in some states, the questions physicians are required to answer to obtain or renew their license are keeping them from seeking the help they need to recover from burnout and other  emotional or mental health issues,” says Liselotte Dyrbye, M.D., a Mayo Clinic physician and first author of the article. More information about the study can be found on Mayo Clinic News Network. Contact:  Bob Nellis   Today.com America's 'silent killer' is still out of control: Here's how to stop it by Aliyah Frumin Although it's a major risk factor for heart disease and stroke, less than half of adults — 48 percent — with the condition actually have it under control, the Centers for Disease Control and Prevention said Wednesday. “The fact that we’ve made no progress on controlling hypertension is disappointing, although not entirely surprising,” Dr. Sharonne N. Hayes, a cardiologist and founder of the Women’s Heart Clinic at the Mayo Clinic in Rochester, Minnesota, told TODAY. Reach: The TODAY Show reaches an average daily audience of 4.25 million viewers each week. Today.com, the website for NBC's TODAY show receives more than 23.9 million unique visitors each month. Context:  Sharonne Hayes, M.D. is a Mayo Clinic cardiologist. Dr. Hayes studies cardiovascular disease and prevention, with a focus on sex and gender differences and conditions that uniquely or predominantly affect women. With a clinical base in the Women's Heart Clinic, Dr. Hayes and her research team utilize novel recruitment methods, social media and online communities, DNA profiling, and sex-specific evaluations to better understand several cardiovascular conditions. A major area of focus is spontaneous coronary artery dissection (SCAD), an uncommon and under-recognized cause of acute coronary syndrome (heart attack) that occurs predominantly in young women. Contact: Traci Klein   ActionNewsJax New therapy at Mayo Clinic helps cancer patients keep hair by Erica Bennett It’s a process that looks a little strange -- and for those who have gone through it, it's one that feels even stranger. “Essentially, your head is frozen for seven hours. It’s not comfortable, but it's worth it and it kind of feels like an ice cream headache,” Kristin Ferguson said. Ferguson got “cold cap” treatments at Mayo Clinic while she was battling breast cancer earlier this year. For Ferguson and many other women, the thought of losing hair was daunting…“While the chemo is circulating around in our body, we can try to preserve certain part of our body by keeping them cold," Dr. Saranya Chumsri, a breast cancer specialist at Mayo, said.  Ferguson said going through breast cancer is tough enough, so having one less thing to worry about like losing your hair is a blessing. She hopes her cold cap story encourages women far and wide. Reach: WAWS-TV/30 is the Fox affiliate. WTEV-TV/47 is the CBS affiliate in Jacksonville, Florida. Previous coverage in the October 13, 2017 Mayo Clinic in the News Weekly Highlights Context: Saranya Chumsri, M.D., is a Mayo Clinic medical oncologist. Contact:  Paul Scotti   First Coast News Harmonicas help transplant patients learn to breathe again by Juliette Dryer Larry Rawdon first spoke with First Coast News for a different story, where he chronicled how the harmonica helped him rehabilitate his diaphragm after his second lung transplant. Tuesday, Larry returned to the Mayo Clinic to teach breathing exercises using the harmonica to a room full of heart and lung transplant patients… Rawdon has been teaching harmonica classes to transplant patients at the Mayo Clinic since 2013. He also teaches private lessons to those in need. Dr. Francisco Alvarez with Mayo Clinic’s lung transplant program called the diaphragm the most important muscle for breathing. “If your diaphragm couldn’t move you literally couldn’t breathe,” Dr. Alvarez said. “And that’s why it’s so important for the purpose of aspiration.” Reach: First Coast News refers to three television stations in Jacksonville, Florida. WJXX, the ABC affiliate; WTLV, the NBC affiliate; and WCWJ, the CW affiliate. Context: After surviving two separate lung transplant procedures in 2005 and 2008, musician Larry Rawdon is sharing new ways of healing through music with other patients at Mayo Clinic in Florida. It was, after all, music that led him to Mayo Clinic and aided in his recovery after he was diagnosed in 2002 with idiopathic pulmonary fibrosis. You can read more about Larry's story in this Sharing Mayo Clinic piece. Larry told his story in The Wall Street Journal and you can also read about it in Mayo Clinic In the Loop. Contact:  Paul Scotti   HealthDay Who's Most at Risk of Head Injury in Youth Football? by Dennis Thompson About 8 percent of the head impacts that occurred during youth play and practice were hard enough to be classified as high-magnitude, the researchers found. One neurologist put that into perspective. "That's equivalent to getting punched in the head by a boxer," said Dr. David Dodick, a professor of neurology with the Mayo Clinic in Scottsdale, Ariz. "No one would want their 9-year-old or 11-year-old punched in the head or involved in a boxing match, but that's the kind of force some of these kids are exposed to regularly." Reach: HealthDay distributes its health news to media outlets several times each day and also posts its news on its website, which receives nearly 405,000 unique visitors each month. Additional coverage: KTTC Context: David Dodick, M.D. is a Mayo Clinic neurologist. Contact:  Jim McVeigh [...]
Weekly Highlights October 22 2017 - Mayo Clinic in the News
Jul 1, 2016

Early Adopters - What? Who? Why?

By mary @maryjpo
One of the exciting things that occurred during the last couple of weeks is we identified the traits of one of our early adopters. An early adopter is the person who will buy your product first.  Every product has those who will be first in line to try.  These are the folks [...]
Early Adopters - What? Who? Why?
Jul 1, 2016

Mobile Optimization

By mary @maryjpo
OnPar Mobile! In the our previous post, we talked about some of the ways we measured Acquisition and Activation of our users. Perhaps the most obvious drop-off we noticed was the mobile-gate in the app–users visiting on a mobile device could not play the game. Up to 40% of our users [...]
Mobile Optimization
Jul 1, 2016

Experiments, Metrics and Learning

By mary @maryjpo
Background In our last post about lean customer development, we discussed how the Mayo Education Innovation Lab could develop a process to design and build a business for one of the Lab’s first prototypes, OnPar. To this end, we prioritized the three early risks as: Could we sustainably get cases [...]
Experiments, Metrics and Learning
Jul 1, 2016

Education Innovation - We Begin Again

By mary @maryjpo
As we re-ignite our efforts to test out how the Mayo Education Innovation Lab could build new products, we recently kicked-off a second phase of our process. The first phase of the Innovation Lab focused on a Design Thinking process to create several prototypes, one of which showed promise. During this second phase, [...]
Education Innovation - We Begin Again
Jul 1, 2016

Innovation Lab Open House

By mary @maryjpo
Last Tuesday, Nov 17th, the innovation team held an open house in Rochester. Over 3 hours, we estimate roughly 200 people came through.  The energy was high. The discussions were great.  Below is a virtual tour of the content of the event for those who could not attend. INNOVATION LAB [...]
Innovation Lab Open House
Jul 1, 2016

Week 13 - New Prototype - On Par

By mary @maryjpo
It’s the New Year and the prototyping phase of our trial run is coming to a close in 3 weeks! We’re determined to make the most of them! Those of you who have been following along know that we hit the reset button right before the holidays. We had put 2 [...]
Week 13 - New Prototype - On Par
Jul 1, 2016

Week 11 & 12 - Our Attempt at Prototype #2

By mary @maryjpo
The last two weeks for the Mayo Clinic Education Shield’s innovation team were a roller coaster. Within the span of those two weeks we chose an idea, ramped up to test it, and then promptly killed it. It was a shock to the system for some, but the right thing [...]
Week 11 & 12 - Our Attempt at Prototype #2
Jul 1, 2016

Cases App: Technical Architecture and Decisions

By mary @maryjpo
Keeping context in mind is crucial when making technical decisions for a new product. If the product is intended for production use by a large number of people, decisions for the technology stack need to take scalability, performance, robustness, and security into account. But when the intention is to launch [...]
Nov 11, 2015

Week 8 - Prototype 1 Synthesis

By mary @maryjpo
Two weeks ago, the online learning innovation group put out their first working prototype, called “Cases.” Cases is a mobile app aimed at continuous case learning. It lets healthcare professionals form a group of peers, upload short video cases, and discuss those cases with video responses. We built an MVP [...]
Week 8 - Prototype 1 Synthesis
Nov 11, 2015

Week 7 - MVP - Minimum Viable Product Released!

By mary @maryjpo
Week 7 for MCOLi (the online learning innovation group) was about putting our “minimum viable product” into the hands of real users. To recap: in our initial research, we identified that case learning was the best and favorite way for healthcare professionals to learn. However, we believe that people are so [...]
Week 7 - MVP - Minimum Viable Product Released!
Nov 11, 2015

Week 6 - Prototype #1 Getting Ready to Roll

By mary @maryjpo
Week 6 for the MCOLi team (our shorthand for the online learning innovation program) was all about preparing to put real people through an actual product experience. We have 4 weeks to test one of the ideas that emerged from our ideation phase. Week 6 was the second week of that [...]
Week 6 - Prototype #1 Getting Ready to Roll
Nov 11, 2015

Project Tools - Trello

By mary @maryjpo
One of the fascinating things about this project is that we've been able to leverage a whole new set of tools within our project team. Tools like Outlook, Excel, Word, MS Project are considered enterprise and therefore old and outdated.  Instead our colleagues from San Francisco and New York are [...]
Project Tools - Trello
Nov 11, 2015

Week 5 - Idea Testing

By mary @maryjpo
Week #5 for the Education Shield's online learning innovation group (code-named MCOLi) was all about zooming in on a particular idea and starting the process of testing it. To recap, our research showed that cases are a compelling and efficient way for healthcare practitioners to adopt new working knowledge (this [...]
Week 5 - Idea Testing
Nov 11, 2015

Week 4 - Ideation

By mary @maryjpo
Week 4 for the online learning innovation lab (MCOLi) was the final step before shifting to a test-and-validate mode around a specific idea. We gathered the entire team together in San Francisco (we are normally geographically distributed). Our mission was to prioritize our top ideas, select an initial one, and plan our [...]
Week 4 - Ideation
Nov 11, 2015

Week 3 - Research and Ideation

By mary @maryjpo
Welcome to week 3 for the online learning innovation lab.  Our job this week was to continue coming up with ideas, one of which we will choose for a 4-week prototyping and validation phase.  While the week had a few expert and custdev conversations sprinkled throughout, a lot of it was [...]
Week 3 - Research and Ideation
Nov 11, 2015

Week 2 - Customer Development

By mary @maryjpo
Every week, the Mayo Clinic online learning innovation lab will be posting an update on their activity and progress. Here is Week #2. IDEATION The startup ecosystem likes to say, “Ideas are worthless, it is the execution that matters.” However, good ideas are still a critical starting point. To generate [...]
Week 2 - Customer Development
Nov 11, 2015

Week 1 - Inception

By mary @maryjpo
Over the last few years, the Mayo Clinic Education shield has been asking ourselves how we could take online learning for healthcare professionals to the next level. We've been asking ourselves whether Mayo Clinic can be online learning innovators, and have been exploring what this innovation capability could and should [...]
Week 1 - Inception